Why I Curate, Not Just Sell

Jewelry is Memories Made Wearable

There’s a quiet kind of beauty in the things that last.

I founded 31 Jewels Inc. at 29 while working full-time at a luxury watch company. At the time, I could only dream of the pieces I now curate—heirloom-quality jewelry rich in soul and history. The name comes from the 31-jewel watch movement, once a symbol of precision, craftsmanship, and aspiration. It still is.

The Creative Path

Before jewelry, my first love was art. I studied graphic design and began as a visual artist in my teens. That early creative training shaped my eye—for balance, subtlety, and beauty that doesn’t need to shout.

I started small, sourcing Native American silver jewelry and learning what people truly cherished: the signed pieces with a story. That’s when my love for provenance began.

The Boutique Vision

Over time, I began working with finer pieces—designer icons like Tiffany & Co., Cartier, Bvlgari, and David Yurman—curated through a more refined editorial lens. I discovered that what women seek isn’t just sparkle. It’s substance, meaning, and quiet confidence.

Today, every piece I offer is hand-selected with care. It must feel timeless, well-crafted, and soulful. I no longer carry anything I wouldn’t wear or gift myself.

The Heart of the Brand

I inspect every detail and believe in intention over volume and integrity over trend. This isn’t fast fashion or mass retail—it’s slow beauty—jewelry with energy and story.

Thank you for being here and supporting a woman-owned boutique built on resilience, artistry, and a lifelong love for lasting things.