Jewelry Is Memories Made Wearable

Jennifer Rivera – Founder, 31 Jewels Inc.

There’s a quiet kind of beauty in the things that last.

I founded 31 Jewels Inc. at 29, while working full-time at a luxury watch company—long before I could afford the heirloom-quality pieces I now curate. The name was inspired by the 31-jewel watch movement—a symbol of craftsmanship, precision, and timeless aspiration. It still is.

From Artist to Curator

My journey began with art. I studied graphic design and worked as a visual artist in my teens—training my eye to notice balance, texture, and beauty that doesn’t need to shout.

My first curated pieces were Native American silver, where I fell in love with provenance and signature—the idea that jewelry could carry history.

 

The Boutique Vision

Over the years, I moved toward finer, signed jewelry:
Cartier, Tiffany & Co., David Yurman, Bvlgari, and more. But I never wanted to become just another seller of luxury goods.

What women truly want isn’t just sparkle. It’s soul. Meaning. Substance. That quiet confidence that comes from wearing something that feels like you.

 

What I Look For

Every piece must be well-crafted, timeless, and story-rich. I personally inspect each one and only carry items I would wear or gift myself.

At 31 Jewels, you’ll find:

- Designer fine jewelry with provenance
- Vintage and estate pieces with charm and character
- Thoughtfully styled finds for women who value what lasts

Slow Beauty. Boutique Service. Jewelry With Soul.

This isn’t fast fashion. This is a woman-owned boutique rooted in integrity, artistry, and a love for lasting things.

Thank you for visiting our boutique!